This month, we review what the courts brought out in the case against Google.

Google has come under fire for a number of policies that could restrict keywords related to small businesses, making it more difficult for startups to compete with more established, bigger businesses. Here are a few ways that this could happen:

Google Ads uses an auction-based mechanism for bidding where companies can bid on keywords. Bigger firms with larger advertising budgets are frequently able to outbid smaller ones, which gives their advertisements more exposure.

Small businesses can mitigate some of these difficulties by concentrating on niche markets, producing excellent and captivating content, optimizing for local search, and utilizing social media and other marketing channels to boost their exposure and client interaction.

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