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Marketing Ideas for the Fall, Labor Day & Small Business Beware

As the weather cools down and the leaves start to change, it's important for small businesses to adapt their marketing strategies to fit the season. Here are our top 5 small business marketing ideas for the fall season: 1. Host a Fall-Themed Event: Whether it's a...

Online Reviews: How They Can Help Or Harm

Getting customer Reviews on Google and Facebook can help your business or online presence in a number of ways. Here are some strong arguments in favor of doing so: Builds Credibility and Trust: Social proof is provided by reviews from actual customers. Potential...

The Power of Targeted Marketing: Reaching Your Audience Matters

In the ever-evolving landscape of marketing, it can be tempting to chase the latest trending group or jump on the bandwagon of viral content. However, businesses that prioritize targeting their specific market instead of following fleeting trends are more likely to...

What is ChatGPT & how does it use the word “I”?

I have received this question a few times, so I decided to ask ChatGPT to perform the following task: AJ: Write a couple of paragraphs about what is ChatGPT. ChatGPT: ChatGPT is an advanced conversational AI developed by OpenAI, based on the GPT-3.5 architecture. It...

Graphic Design Mistakes to Avoid

Unlike accounting, graphic design is one of those skills that is subjective to the person's eye, or as one would think. But there are rules that we have learned over the years to make designs, logos, ads, websites, and other marketing materials work. Yes, people have...

Where Should You Advertise These Days?

Social Media or Google - Which is Better? Before we answer, let's look at whom they reach: Social Media Ads: You can reach a new segment of your target audience by using social media ads. These individuals have never heard of you, don't know you, and aren't prepared...

Direct Mail

Are you tired of looking at screens? Since February 2020, the number of weekly virtual meetings has risen by around 150%, with the amount of time people spend in those meetings up by 252% — that is a lot of time staring at screens all day. And Deloitte's "2021...

Importance of Made in the USA

Today I wanted to express the benefits of purchasing American-made promotional products for your business. First and foremost, buying American-made products supports the local economy and job market. By choosing to purchase items that are manufactured in the United...

Customer Reviews Win New Customers

Reviews are an essential part of the marketing process. They help potential customers make an informed decision about a product or service. Reviews also have a big impact on search engine rankings, social media engagement and conversion rates. A recent study by...