We Provide One Stop Marketing Solutions For Your Business!
Why My Marketing Department?
Not enough hours in the day to…
- Coordinate with your graphic artist,
- Run up to your local office supply to print some overpriced flyers,
- Call your webmaster to change the spelling of your new employees name,
- Track down your sign guy to get your banner for the event this weekend,
- Return the call from your promotional products vendor who left you a message 2 days ago about the pens you ordered,
- Jump on the Internet and research the competitor who is moving in down the street,
- Meet with your mailing company to figure out where you are going to target your next direct mail campaign,
- Then spend hours working with the newspaper, magazine, billboard, radio, TV and website advertising reps about your ads and budget?
My Marketing Department takes all of this off your plate by giving you one point of contact, leaving you to run your business.
Now that we have told you about our brand, we can easily transition into how we can help you develop your brand.
First, your brand is your company’s face. It represents your relationship with your customers — and if you do it right it can blossom into something much deeper. But you can only get there if you have a plan.
Some companies will tell you that your brand identity is simply a logo, and maybe a collection of colors that you use. But while those items are important, it is much deeper than that. It is the “voice” you use when communicating with the public; it is the tone you set in how you do business; it is the choices you make every day. All of these things define what your company is in the eyes of the public and your customers.
Can you imagine Apple suddenly producing computers in a plain beige box? Ferrari producing a truck to compete with the F-150? No, because those moves would go against everything that those companies have worked so hard to cultivate. Simply put, they don’t fit the brand that Apple and Ferrari have built for themselves.
Design & Creative
Creative is the fun part of the job. But it applies to more than just the time spent doing the artwork, or production of ads or billboards. It is also about our approach.
Creativity is just as important in how we utilize solutions. How we plan your existing advertising campaign or budget. Even the media planning process is open to injections of creativity — is there a better way to reach your customer? Is there a way to do this less expensively?
From developing logos, taglines and even full marketing campaigns — to simply utilizing a tool you currently use in a different way — creativity is much more than just artwork or design. Creativity is a means to finding the solution that works for you.
E-Campaigns & Newsletters
The eNewsletter is effective way to reach customers who have already expressed an interest in your company and/or products, and it is an opportunity to influence the buying habits of these customers. When done correctly, it is seen by your customer as a tool rather than an invasive inconvenience. It is also a great way to leverage your other online and social media presence.
All of our e-campaigns have a very clear and easy opt-out message because it is the right thing to do! We work with our clients to craft meaningful communications for their customers, making our opt out rates so low they hardly register!
This is where the rubber meets the road for many marketing clients. Where do we need to advertise to reach our intended audience, and how can I do it the most effectively?
We will work with you to develop an effective media plan, so that your message gets in front of the right people as efficiently as possible.
Whether you want to advertise on TV, radio, online, in print or even run a billboard campaign — no problem.
If you don’t know how to reach your target audience, we can help you there as well. We’ll show you what media resonates with your target, and we’ll explain why. We’ll also show you tips on how to leverage that medium’s strengths and opportunity’s to reduce your overall costs.
Promotions & Printing
MMD is part of a network of promotional marketing companies, which allows us to provide more than 600,000 items at prices that are usually reserved for extremely high quantity orders. If you are looking for a promotional product — from inexpensive giveaway ball-point pens, to high-end client gifts and employee recognitions, we have it all.
The first major expansion of the My Marketing Department® brand was MMDprinting.com. Initially it was conceived as a means to simply save our clients money, as we led them to utilizing printed items such as business cards, post cards, rack cards and door hangers as part of their marketing strategy.
We quickly realized that if we opened up this entity to the public, everyone stood to benefit. Our clients get the benefits of the increased volume, and the public gets access to the same quality products that My Marketing Department® recommends and uses.
Every Door Direct Mail (EDDM)
Laser Target your market with EDDM. Let us show you how!
Every company needs an online presence. It’s your digital business card! We offer a user-focused website management package that will allow our customers to update and customize their websites themselves — in a “what you see is what you get” interface that requires almost no experience. (Seriously, it is more like updating a Word document than coding a website.)
If you don’t have a website or you are looking to update an old, outdated one with fresh new ideas, we can help. Check out our packages here
My Marketing Department® focuses on small business. We understand small businesses, because we are one — and we actually want to remain small.
Unlike many marketing, branding or advertising agencies, we don’t dream of becoming a huge agency rife with overhead and steeped in excess. We are actually a bit offended when we see the game rooms and expensive toys some people in our industry tout. Why are we offended? Because we used to be on the client side, and knew it was OUR money that was paying for the excess.
So we focus on keeping our overhead low, our ideas fresh and our message clear. Our goal is to be able to serve clients that the larger companies cannot afford to take on, and help them grow. We don’t want to be your agency, we want to be YOUR Marketing Department.
Founder & CEO, My Marketing Department®
Our CEO, Allen Jernigan, developed My Marketing Department with one thing in mind, small businesses. He designed the company to work as the Director of Marketing for businesses who do not want the added expense or the hassle of hiring a marketing person or marketing staff. It cuts down on the overhead that many small businesses cannot afford. Allen works with our clients on developing, creating and implementing a marketing plan for their business.
Allen was the Assistant GM of Marketing and Sales for 5 years with the San Diego Padres Double-A club, Mobile Bay Bears (’96). Allen moved to St. Petersburg and was the Director of Promotions & Special Events for the Tampa Bay Devil Rays (’01). He was picked up by one of the Rays sponsors, SunTrust Bank (’03) to lead their marketing efforts in the Tampa Bay Area. Eventually, he was lured into a real estate start-up named HomeDiscovery (’05) and oversaw Marketing & Sales for State of Florida. In May of 2007, Allen opened My Marketing Department, Inc. to help small business owners who were frustrated in dealing with all the advertising options available to them.
When Allen creates a marketing plan for our clients companies, he uses the same mindset that made him an Ironman. He has a systematic approach to planning and creating marketing campaigns for his clients: Create a plan, be consistent, make adjustments along the way & finish the whole race/ campaign!
Allen has been teaching marketing at the St. Petersburg Area Chamber & City’s Entrepreneurial Academy since 2010. He is also a judge for The American Business Awards, Stevies, since 2012. He is on USA Today’s Small Business Advisory Panel, Tampa Bay Media Panel and is responsible for a mile on the Pinellas Trail through the Adopt-a-Mile Program. He is a Resource for SCORE and served as Chairman of the St. Petersburg Area Chamber Ambassador program. Allen is married to his business partner, Pepir. They have 2 dogs (Lil Pup & Lincoln) and a horse (Aspen). They both participate in Ironman triathlon races and can be found swimming, biking or running all over the area.
We were just named a Constant Contact All Star for 2017 which is given to the top 10% of results driven email marketers. Thank you to our wonderful clients for trusting us in getting your messages out!
“Just wanted you to know about the excellent response we are receiving to our brochure. It has resulted in several outstanding orders for us!” ~ Gary Metalonis
“It is great to tell ad reps to call My Marketing Department, and to not have them bother me again.” ~ Mike Malki
“Allen has been very responsive and does keep me updated as promised.” ~ Devan M
Please use any of the contact options below, or our contact form to the left!
Phone: (727) 888-1200
Fax: (727) 216-8770
Location & Hours
Our office is located in Seminole, Florida.
7777 131st ST, Ste. 9
Seminole, FL 33776
Monday – Friday: 10am-4pm
By Appointment Only