MMD Blog

Effective Brainstorming Techniques for Innovative Marketing Campaigns

Effective brainstorming is crucial when you want to generate creative ideas that can be developed into innovative marketing campaigns. Whether you want to expand your brand's reach, launch a new product, or promote a service, brainstorming sessions give you space to...

Email Marketing Is Still a Game-Changer in Our Digital-First World

Today, you have access to an astounding number of marketing resources, including impressive forms of advertising such as video marketing, SEO, and social media. Among all these marketing options, one continues to be effective: email marketing. Why use email marketing?...

Do You Have a Plan B?

Last week, Hurricane Helene disrupted lives and communities across the Southeastern United States. We sincerely hope you and your loved ones stayed safe as the storm passed. But it raises an important question: Do you have a Plan B? In any well-executed strategy, it's...

Why Invest in SEO, First!

Investing in SEO for your small or medium-sized business (SMB) can offer significant benefits that contribute to long-term success and growth. Optimizing your website does take the most time to see results, but it is so worth it once it takes hold. Here’s why...

How Businesses Can Write Off a Marketing Agency on Their Taxes

Hiring a marketing agency like My Marketing Department, Inc. (www.MMDept.com) can be a significant investment for any business. However, many businesses may not realize that they can write off these expenses on their taxes, which can provide substantial financial...

Why Do So Many Businesses Cater to Google? Because they are HUGE!

Last month, we discussed how Google favors large corporations over small businesses in terms of ad placement and organic search. So, why do small, medium, and large companies cater their ad dollars and SEO (Search Engine Optimization) efforts toward what Google says?...

Small Business Keywords

This month, we review what the courts brought out in the case against Google. Google has come under fire for a number of policies that could restrict keywords related to small businesses, making it more difficult for startups to compete with more established, bigger...

Time To Upgrade Your Website?

Knowing when it's time to upgrade your website is akin to recognizing when your favorite pair of shoes has worn out—the signs become increasingly apparent. First and foremost, think about the user experience. If your website feels antiquated, cumbersome, or loads...

SEO Highlight

We do a lot of Search Engine Optimization (SEO) for our clients and have excellent results. So, in December 2023, we decided to put our SEO capabilities to work on ourselves. We picked a location we had not previously targeted and where there were many businesses that...

Marketing Tip: Use Digital Marketing to Boost Your Business

Are you finding it difficult to establish your brand online? Look no further! Here are the top 5 areas you can use digital marketing to boost your business. First, prioritize search engine optimization for your website by employing pertinent keywords and producing...

Small-Business Marketing Statistics

Dec 1, 2023 | Marketing

Small-Business Marketing Statistics I was recently reading an article on nerdwallet.com about how social media, online reviews, and email are some of the major players in the small-business marketing space. So, here are some of the highlights to give you some insight...

Blogs Rule SEO

Nov 3, 2023 | Marketing

In a recent article from Brightedge Research, they found blogs appear most often in top Google positions. Being seen at the top is why we constantly advise our clients about approving the blogs we write about their products or services. When blogging first started, it...

Social Media Posts

Oct 4, 2023 | Marketing

A recent article from the American Marketing Association said that every day, social network users worldwide spend an average of 2 hours and 30 minutes on platforms such as Facebook, Instagram, Twitter, and YouTube. Nonetheless, 87% of posts to brand company Facebook...

Marketing Ideas for the Fall, Labor Day & Small Business Beware

Sep 1, 2023 | Marketing

As the weather cools down and the leaves start to change, it's important for small businesses to adapt their marketing strategies to fit the season. Here are our top 5 small business marketing ideas for the fall season: 1. Host a Fall-Themed Event: Whether it's a...

Online Reviews: How They Can Help Or Harm

Aug 1, 2023 | Marketing

Getting customer Reviews on Google and Facebook can help your business or online presence in a number of ways. Here are some strong arguments in favor of doing so: Builds Credibility and Trust: Social proof is provided by reviews from actual customers. Potential...

The Power of Targeted Marketing: Reaching Your Audience Matters

Jul 1, 2023 | Marketing

In the ever-evolving landscape of marketing, it can be tempting to chase the latest trending group or jump on the bandwagon of viral content. However, businesses that prioritize targeting their specific market instead of following fleeting trends are more likely to...

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