MMD Blog

Trade shows create unique challenges. Hundreds of exhibitors compete for attention, and attendees walk away with bags full of promotional items. Most of it ends up discarded. The giveaways that succeed are those that people actually keep and use. Here's what works....

The terms 'marketing' and 'advertising' are often used interchangeably, but they represent different aspects of how businesses connect with customers. Understanding the distinction helps you build a more effective strategy for growth. What Is Marketing? Marketing is...

Your small business was built with hard work and a lot of passion. You may have built your business in your spare time while working another job. Sharing the information about your business may mean sharing your passion and story. A quality SEO strategy on your...

Email Marketing Is Still a Game-Changer in Our Digital-First World An astounding number of marketing resources are available to you in today's digital age. This includes impressive forms of advertising such as video marketing, SEO, and social media. Among all of these...

Why Use Direct Mail in the Digital Age? In the three decades since web browsing became a primary platform for digital marketing, many news headlines have gloomily heralded the decline of print media and direct mail promotion. The advent of the web caused many...

Creating a robust digital marketing campaign today is a challenge, though not due to a lack of resources. On the contrary, companies have more options at their fingertips than ever to create online marketing strategies. The real struggle lies in knowing exactly which...

Digital marketing is a great way to reach potential customers in today’s world. Learn about the different methods and how they work.

You Can Become a Trusted Source with Top of Mind Awareness Marketing As budgets tighten and potential customers must shop more carefully, marketing techniques must adapt. Making sure that your products and services are the first thing potential clients and current...

Guerrilla marketing relies on unconventional ways to interact with people and promote a company’s products and services. It’s ideal for any business that has a small budget. Instead of spending a large sum of money on social media, television, and radio ads, it uses...

Marketing can be a complex business process, but it doesn't have to be. In fact, most brands these days work with streamlined marketing plans that fit neatly into a single page. Too many owners of small businesses try to fit their promotional efforts into traditional...