MMD Blog

Achieving Promotional Success With a One-Page Marketing Plan

Marketing can be a complex business process, but it doesn't have to be. In fact, most brands these days work with streamlined marketing plans that fit neatly into a single page. Too many owners of small businesses try to fit their promotional efforts into traditional...

SEO Trends to Implement Now on Your Website

Search engine optimization is one of the most rapidly evolving parts of an organization's marketing effort. Keeping up with SEO trends is a critical part of business survival, especially if your website is a major source of income, traffic, or interest. You should...

Social Media Posting: Tips for Getting Likes, Shares, and Follows

Ask Questions Asking questions is a great way to connect with readers and is fantastic for getting likes, shares, and follows, especially if the questions apply to your audience. Make sure the questions are direct rather than convoluted. Post About Something...

Advantages of Promo and Tradeshow Products

Promo and tradeshow products are an excellent way to get your products and services noticed. The following helps explain the benefits they provide. Boost Brand Awareness: The Benefits of Promo and Tradeshow Products Tradeshows are wonderful events where you meet...

Effective Brainstorming Techniques for Innovative Marketing Campaigns

Effective brainstorming is crucial when you want to generate creative ideas that can be developed into innovative marketing campaigns. Whether you want to expand your brand's reach, launch a new product, or promote a service, brainstorming sessions give you space to...

Email Marketing Is Still a Game-Changer in Our Digital-First World

Today, you have access to an astounding number of marketing resources, including impressive forms of advertising such as video marketing, SEO, and social media. Among all these marketing options, one continues to be effective: email marketing. Why use email marketing?...

Do You Have a Plan B?

Last week, Hurricane Helene disrupted lives and communities across the Southeastern United States. We sincerely hope you and your loved ones stayed safe as the storm passed. But it raises an important question: Do you have a Plan B? In any well-executed strategy, it's...

Why Invest in SEO, First!

Investing in SEO for your small or medium-sized business (SMB) can offer significant benefits that contribute to long-term success and growth. Optimizing your website does take the most time to see results, but it is so worth it once it takes hold. Here’s why...

How Businesses Can Write Off a Marketing Agency on Their Taxes

Hiring a marketing agency like My Marketing Department, Inc. (www.MMDept.com) can be a significant investment for any business. However, many businesses may not realize that they can write off these expenses on their taxes, which can provide substantial financial...

Why Do So Many Businesses Cater to Google? Because they are HUGE!

Last month, we discussed how Google favors large corporations over small businesses in terms of ad placement and organic search. So, why do small, medium, and large companies cater their ad dollars and SEO (Search Engine Optimization) efforts toward what Google says?...

Social Media Posts

Oct 4, 2023 | Marketing

A recent article from the American Marketing Association said that every day, social network users worldwide spend an average of 2 hours and 30 minutes on platforms such as Facebook, Instagram, Twitter, and YouTube. Nonetheless, 87% of posts to brand company Facebook...

Marketing Ideas for the Fall, Labor Day & Small Business Beware

Sep 1, 2023 | Marketing

As the weather cools down and the leaves start to change, it's important for small businesses to adapt their marketing strategies to fit the season. Here are our top 5 small business marketing ideas for the fall season: 1. Host a Fall-Themed Event: Whether it's a...

Online Reviews: How They Can Help Or Harm

Aug 1, 2023 | Marketing

Getting customer Reviews on Google and Facebook can help your business or online presence in a number of ways. Here are some strong arguments in favor of doing so: Builds Credibility and Trust: Social proof is provided by reviews from actual customers. Potential...

The Power of Targeted Marketing: Reaching Your Audience Matters

Jul 1, 2023 | Marketing

In the ever-evolving landscape of marketing, it can be tempting to chase the latest trending group or jump on the bandwagon of viral content. However, businesses that prioritize targeting their specific market instead of following fleeting trends are more likely to...

What is ChatGPT & how does it use the word “I”?

Jun 1, 2023 | Marketing

I have received this question a few times, so I decided to ask ChatGPT to perform the following task: AJ: Write a couple of paragraphs about what is ChatGPT. ChatGPT: ChatGPT is an advanced conversational AI developed by OpenAI, based on the GPT-3.5 architecture. It...

Graphic Design Mistakes to Avoid

May 2, 2023 | Marketing

Unlike accounting, graphic design is one of those skills that is subjective to the person's eye, or as one would think. But there are rules that we have learned over the years to make designs, logos, ads, websites, and other marketing materials work. Yes, people have...

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