MMD Blog

Effective Brainstorming Techniques for Innovative Marketing Campaigns

Effective brainstorming is crucial when you want to generate creative ideas that can be developed into innovative marketing campaigns. Whether you want to expand your brand's reach, launch a new product, or promote a service, brainstorming sessions give you space to...

Email Marketing Is Still a Game-Changer in Our Digital-First World

Today, you have access to an astounding number of marketing resources, including impressive forms of advertising such as video marketing, SEO, and social media. Among all these marketing options, one continues to be effective: email marketing. Why use email marketing?...

Do You Have a Plan B?

Last week, Hurricane Helene disrupted lives and communities across the Southeastern United States. We sincerely hope you and your loved ones stayed safe as the storm passed. But it raises an important question: Do you have a Plan B? In any well-executed strategy, it's...

Why Invest in SEO, First!

Investing in SEO for your small or medium-sized business (SMB) can offer significant benefits that contribute to long-term success and growth. Optimizing your website does take the most time to see results, but it is so worth it once it takes hold. Here’s why...

How Businesses Can Write Off a Marketing Agency on Their Taxes

Hiring a marketing agency like My Marketing Department, Inc. (www.MMDept.com) can be a significant investment for any business. However, many businesses may not realize that they can write off these expenses on their taxes, which can provide substantial financial...

Why Do So Many Businesses Cater to Google? Because they are HUGE!

Last month, we discussed how Google favors large corporations over small businesses in terms of ad placement and organic search. So, why do small, medium, and large companies cater their ad dollars and SEO (Search Engine Optimization) efforts toward what Google says?...

Small Business Keywords

This month, we review what the courts brought out in the case against Google. Google has come under fire for a number of policies that could restrict keywords related to small businesses, making it more difficult for startups to compete with more established, bigger...

Time To Upgrade Your Website?

Knowing when it's time to upgrade your website is akin to recognizing when your favorite pair of shoes has worn out—the signs become increasingly apparent. First and foremost, think about the user experience. If your website feels antiquated, cumbersome, or loads...

SEO Highlight

We do a lot of Search Engine Optimization (SEO) for our clients and have excellent results. So, in December 2023, we decided to put our SEO capabilities to work on ourselves. We picked a location we had not previously targeted and where there were many businesses that...

Marketing Tip: Use Digital Marketing to Boost Your Business

Are you finding it difficult to establish your brand online? Look no further! Here are the top 5 areas you can use digital marketing to boost your business. First, prioritize search engine optimization for your website by employing pertinent keywords and producing...

What is ChatGPT & how does it use the word “I”?

Jun 1, 2023 | Marketing

I have received this question a few times, so I decided to ask ChatGPT to perform the following task: AJ: Write a couple of paragraphs about what is ChatGPT. ChatGPT: ChatGPT is an advanced conversational AI developed by OpenAI, based on the GPT-3.5 architecture. It...

Graphic Design Mistakes to Avoid

May 2, 2023 | Marketing

Unlike accounting, graphic design is one of those skills that is subjective to the person's eye, or as one would think. But there are rules that we have learned over the years to make designs, logos, ads, websites, and other marketing materials work. Yes, people have...

Where Should You Advertise These Days?

Apr 12, 2023 | Marketing

Social Media or Google - Which is Better? Before we answer, let's look at whom they reach: Social Media Ads: You can reach a new segment of your target audience by using social media ads. These individuals have never heard of you, don't know you, and aren't prepared...

Direct Mail

Mar 1, 2023 | Marketing

Are you tired of looking at screens? Since February 2020, the number of weekly virtual meetings has risen by around 150%, with the amount of time people spend in those meetings up by 252% — that is a lot of time staring at screens all day. And Deloitte's "2021...

Importance of Made in the USA

Feb 3, 2023 | Marketing

Today I wanted to express the benefits of purchasing American-made promotional products for your business. First and foremost, buying American-made products supports the local economy and job market. By choosing to purchase items that are manufactured in the United...

Customer Reviews Win New Customers

Jan 5, 2023 | Marketing

Reviews are an essential part of the marketing process. They help potential customers make an informed decision about a product or service. Reviews also have a big impact on search engine rankings, social media engagement and conversion rates. A recent study by...

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My Marketing Department, Inc.

7777 131st Street N STE 9 Seminole, FL 33776

727.888.1200

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