Marketing Services

Marketing is one of the most important aspects of any business. It’s a way to engage with prospects and customers while building relationships and growing your bottom line.

Your brand is your company’s face. It represents your relationship with your customers — and if you do it right it can blossom into something much deeper. But you can only get there if you have a plan.

Some companies will tell you that your brand identity is simply a logo, and maybe a collection of colors that you use. But while those items are important, it is much deeper than that. It is the “voice” you use when communicating with the public; it is the tone you set in how you do business; it is the choices you make every day. All of these things define what your company is in the eyes of the public and your customers.

Can you imagine Apple suddenly producing computers in a plain beige box? Ferrari producing a truck to compete with the F-150? No, because those moves would go against everything that those companies have worked so hard to cultivate. Simply put, they don’t fit the brand that Apple and Ferrari have built for themselves.

Marketing is one of the most important aspects of any business. It’s a way to engage with prospects and customers while building relationships and growing your bottom line.

My Marketing Department, Inc. will implement your marketing plan or assist in developing a marketing plan customized to your needs and budget. We will help you reach your marketing goals, whatever they may be; branding, increased market share, increased client satisfaction, increased profit margins, the sky is the limit!

Your reputation and brand speak volumes about your business’s value. We’ll assist in developing a positioning strategy that highlights you as the expert in your industry for maximum profitability.

• Branding/ Rebranding
• Campaign Strategy
• Consulting
• Collateral Development
• Competitive Positioning
• Guerrilla/ Buzz/ Viral Opportunities
• Marketing Plans
• Promotions/ Loyalty Programs
• Public/ Media Relations
• Reputation Management
• Research
• Results Analysis
• Trade Show Planning

Your brand is your company’s face. It represents your relationship with your customers — and if you do it right it can blossom into something much deeper. But you can only get there if you have a plan.

Some companies will tell you that your brand identity is simply a logo, and maybe a collection of colors that you use. But while those items are important, it is much deeper than that. It is the “voice” you use when communicating with the public; it is the tone you set in how you do business; it is the choices you make every day. All of these things define what your company is in the eyes of the public and your customers.

Can you imagine Apple suddenly producing computers in a plain beige box? Ferrari producing a truck to compete with the F-150? No, because those moves would go against everything that those companies have worked so hard to cultivate. Simply put, they don’t fit the brand that Apple and Ferrari have built for themselves.

From Developing logos and taglines to full marketing campaigns, we have a solution for you…

• Ad & Campaign Development
• Brand Standards
• Brochures/ Sales Sheets
• Business Cards/ Letterhead
• Business Forms
• Collateral Development
• Copywriting & Presentations
• Corporate Identity Packages
• Direct MailPoint of Sale Displays
• Graphic Design
• Logo Design & Development
• Online Implementation
• Packaging Creation
• Photography
• Promotional Items
• Tagline/ Slogan Creation
• Video

Creative is the fun part of the job. But it applies to more than just the time spent doing the artwork, or production of ads or billboards. It is also about our approach.

Creativity is just as important in how we utilize solutions. How we plan your existing advertising campaign or budget. Even the media planning process is open to injections of creativity — is there a better way to reach your customer? Is there a way to do this less expensively?

From development — to simply utilizing a tool you currently use in a different way — creativity is much more than just artwork or design. Creativity is a means to finding the solution that works for you.

There are different mediums for a wide variety of products. Not everything is advertised in the digital world, and you need someone with experience handling your media planning and buying.

• Billboards
• Media Buying
• Press Releases
• Print Media Ads
• TV and Radio

This is where the rubber meets the road for many marketing clients. Where do we need to advertise to reach our intended audience, and how can I do it the most effectively?

We will work with you to develop an effective media plan so that your message gets in front of the right people as efficiently as possible.

Whether you want to advertise on TV, radio, online, in print, or even run a billboard campaign — no problem. If you don’t know how to reach your target audience, we can help you there as well. We’ll show you what media resonates with your target and explain why. We’ll also show you tips on how to leverage that medium’s strengths and opportunities to reduce your overall costs.

With MMD, you outsource the daily marketing tasks to a qualified team of experts who will handle your campaign strategy, branding, collateral development, promotions, and all your marketing needs — with one point of contact!

Creative is the fun part of the job. But it applies to more than just the time spent doing the artwork, or production of ads or billboards. It is also about our approach.

Creativity is just as important in how we utilize solutions. How we plan your existing advertising campaign or budget. Even the media planning process is open to injections of creativity — is there a better way to reach your customer? Is there a way to do this less expensively?

From development — to simply utilizing a tool you currently use in a different way — creativity is much more than just artwork or design. Creativity is a means to finding the solution that works for you.