Your small business was built with hard work and a lot of passion. You may have built your business in your spare time while working another job. Sharing the information about your business may mean sharing your passion and story. A quality SEO strategy on your website will increase your visibility via organic search.
A carefully directed campaign of small business SEO or SMB SEO can give you the chance to increase your business footprint. More views can mean a wider range of business. Reviews from shoppers around the world will increase confidence in your offerings.
You Need a Google Business Profile
In addition to a website, you want to claim your Google business profile. As you build your client base, do your best to ask for reviews with each sale or service. If you sell a particular product, such as handmade consumables like lotion, soap or candy, offer samples and ask samplers for a review if they like the product.
Linking your website and Google business profile, particularly as you add positive reviews, will increase trust in your brand and your product line. As clients and potential clients learn more about your products and services via productive links, your online footprint will grow.
Stay on Top of Your Website
A link test of your website is a good web hygiene habit to get into. Making sure that links to your products, services, and story load effectively will go a long way toward building client trust.
Study the searches that should bring up your website. Note where your competitors show up. Broken links that don’t go to the right page of your website can lead to a lot of frustration, create a false sense of failure around your website, and cost you business.
Build a Consistent Profile for B2B as Well as Private Clients
As part of your targeted SEO offering, you need to share your expertise. If your industry offers a journal, magazine or newsletter, make sure your marketing package includes a simple thumbnail or business card that can be linked to the publication directory.
Part of the benefit of quality SEO is to boost customer confidence in your offerings. By creating a profile that effectively displays your expertise to the general public and within your industry, you can boost brand awareness.
Your thumbnail is the place to include your multiple expressions of expertise. Artists and craftspeople often offer a blog with step-by-step instructions for their creations. Others offer a YouTube channel. Make sure that your creative process is documented.
Don’t be afraid to boost your business visibility by sharing more technical information through these journals and publications. If your videos are all for beginners, a journal article recommending tips, tools and tricks for other professionals will give you the chance to increase your SEO language. By sending others in your industry to your pages, you can get more B2B traffic as well.
Watch Your Competitors
If you’re offering a unique product or service that is connected to other businesses, take the time to study their website. If you’re a financial coach, you may offer services that overlap with life coaches.
What expertise are your competitors offering via video, social media or blog? How do those offerings mesh with their website, and where do they show up on a Google search?
Does Your Small Business Need an SEO Strategy?
A small marketing budget doesn’t have to mean that you can’t get great rankings on search engines. Your offerings must be focused, and you will need to be scrupulous about website hygiene, from links to keywords. Folks are being very careful about where they spend their dollars these days. Your offerings may be well worth the money, but without quality SEO, you won’t get seen. Your marketing plan must offer consistent SEO text, effective links, and a cohesive storyline to enable you to connect with your potential clients.
If your small business needs a boost when it comes to SEO, get in touch with My Marketing Department today – 727-888-1200!