Small-Business Marketing Statistics

I was recently reading an article on about how social media, online reviews, and email are some of the major players in the small-business marketing space. So, here are some of the highlights to give you some insight into what small businesses and consumers are thinking:

  • 41% of local businesses depend on social media to drive revenue
  • 74% of consumers rely on social media to guide purchasing decisions
  • 96% of small businesses use social media in their marketing strategy
  • Customers who engage with a business on social media spend up to 40% more with them in the long term
  • 81% of shoppers research online before purchasing
  • 60% of consumers begin their product research with a search engine
  • 75% of local-intent mobile searches result in in-person store visits within 24 hours
  • 92% of business owners believe that having a website is the most effective digital marketing strategy
  • 45% of brick-and-mortar buyers read reviews before making a purchase
  • Prior online research led to 13% greater in-store spending among omnichannel shoppers
  • 47% of businesses spent less than $10,000 on digital marketing
  • 92% of small-business reviews that consumers shared online were positive
  • Email marketing’s average ROI is $36 for every $1 spent
  • 47% of small-business owners run marketing entirely on their own

We can assist you if you want to chat about any of these stats or how you can increase traffic through social media, online reviews, or email. Call us at 727.888.1200.

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