Small-Business Marketing Statistics

I was recently reading an article on nerdwallet.com about how social media, online reviews, and email are some of the major players in the small-business marketing space. So, here are some of the highlights to give you some insight into what small businesses and consumers are thinking:

41% of local businesses depend on social media to drive revenue
74% of consumers rely on social media to guide purchasing decisions
96% of small businesses use social media in their marketing strategy
Customers who engage with a business on social media spend up to 40% more with them in the long term
81% of shoppers research online before purchasing
60% of consumers begin their product research with a search engine
75% of local-intent mobile searches result in in-person store visits within 24 hours
92% of business owners believe that having a website is the most effective digital marketing strategy
45% of brick-and-mortar buyers read reviews before making a purchase
Prior online research led to 13% greater in-store spending among omnichannel shoppers
47% of businesses spent less than $10,000 on digital marketing
92% of small-business reviews that consumers shared online were positive
Email marketing’s average ROI is $36 for every $1 spent
47% of small-business owners run marketing entirely on their own

We can assist you if you want to chat about any of these stats or how you can increase traffic through social media, online reviews, or email. Call us at 727.888.1200.