Today, you have access to an astounding number of marketing resources, including impressive forms of advertising such as video marketing, SEO, and social media.
Among all these marketing options, one continues to be effective: email marketing. Why use email marketing? It’s simple: Email generates a high return on investment compared to other advertising methods.
Reach the Masses
You may think that social media would be the best way to connect with potential customers. After all, we all check these accounts frequently. Twitter has over 368-million accounts, while Facebook has well over 1 billion. This is impressive, but the number of email accounts in this world far surpasses these figures.
The average person uses their email daily. Email has replaced traditional paper mail in many situations, and an email address is now needed for just about everything you do. You need it to shop online, place online delivery orders, and even sign up for those social media accounts.
Anyone online will have an email address. That fact isn’t going away any time soon, but many people are leaving social media due to privacy issues. As a result, email remains the best way to connect with people, both current clients and potential customers.
Deliver a Direct Message
If you are given the option to either gain one more follower on social media or add someone’s email address to your subscriber list, always choose the email address. When you send an email, it goes directly to their inbox. A post on social media is viewed by only a small percentage of people. Many of these sites limit how many times a post can be seen too, which further limits the impact your campaign will make.
Even better, you know that your email subscribers want to hear from you. Otherwise, they wouldn’t have signed up. You have their permission to send your notices, ads, and updates directly to them. Not everyone who sees your social media ad even wants your type of products or services.
Spur Conversions
Conversions refer to turning a potential customer into an actual client. Email is a wonderful tool for doing this. People are more likely to click on your website through an email than any other online marketing campaign. Once there, they’re more likely to buy. Remember, that list of email subscribers has already shown an interest in your company.
With the right program, it’s easy to measure your success rate. You can track how many people open your emails, how many click through to your website, and how many forward it.
A High Return on Investment
You’ll get a lot back for a small investment when it comes to email marketing. This is because email allows you to deliver a relevant and personal message to potential customers. The more you know about your email subscribers, the more targeted your messages can be. Taking advantage of this information allows you to achieve a higher return on investment.
The Preferred Form of Correspondence
Many people want to reserve their social media accounts to keep in touch with their family and friends. In some cases, social media ads can come across as annoying. On the other hand, your email subscribers expect to see your messages. As long as you do not bombard them 3-5 times a week. This is much more professional and puts your company in a positive light.
Email Withstands the Test of Time
Email campaigns started decades ago and have continued to grow in popularity. Not only will an email marketing campaign reach large numbers of people, but they are easier to orchestrate than ever before. There was a time when you would have had to hire a developer to create your business emails. Today, you have several online tools and services like Constant Contact available to help you make your own branded emails that look professional. If you don’t have time or the creativity, you can always call us at 727.888.1200 and our team can get you setup.
Get Started Today
If you have been looking for a cost-effective way to reach large numbers of customers, you can’t go wrong with email marketing. Why use email marketing? You’ll be connecting with clients on a personal level that brings an excellent return on investment. Contact My Marketing Department today for help creating your email campaigns and all your marketing needs.