Last week, Hurricane Helene disrupted lives and communities across the Southeastern United States. We sincerely hope you and your loved ones stayed safe as the storm passed.
But it raises an important question:
Do you have a Plan B?
In any well-executed strategy, it’s not just about what you plan for—it’s about how you prepare for the unexpected. During my time in sports, every strategy session involved a “What if” scenario. What if it rains? What if the power goes out? What if the talent doesn’t show? We had backup plans for every situation—and we needed them more often than you’d think.
The same principle applies to your marketing campaigns. What happens if your flyers don’t arrive on time? What if a major event, like a hurricane, disrupts your launch? What if your results don’t meet expectations?
A successful marketing strategy doesn’t just focus on Plan A. You need to anticipate challenges and be ready to pivot. Always ensure that Plan B is part of your discussions as you design your campaigns. By planning for the unexpected, you can turn potential setbacks into opportunities for success.
If you want to create an alternate plan, call us at 727.888.1200, and we can discuss your Plan B.